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The website bulletin.branch.com has the following on the web site, "Toward a Simpler, Better Branch." We analyzed that the website also said " Starting today, Branch will look a little different but this time, were not announcing new features or functionality." It also stated " Instead, were excited to tell you weve stripped a lot away in service of a simpler, better product and exciting future. To do this, weve created a simple tool you pick a topic, add people, and talk to each other. Thats Branch at its core. And youve used it to talk to each other about everything from paying freelancers. And the future of libraries." The header had sandy as the highest ranking search term. This keyword was followed by rockawayreliefnow, redcross, and community which isn't as urgent as sandy.